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Adult Swim

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Adult Swim CEOEdit

The current CEO of Adult Swim is Bruce Taylor (since 2001)

Bruce Taylor is a descendant of Franklin Winslow Taylor who was an American mechanical engineer who sought to improve industrial efficiency and his ideas, broadly conceived, were highly influential in the Progressive Era and especially liked by Hitler, Mussolini and Stalin. Taylor summed up his efficiency techniques in his book The Principles of Scientific Management. Taylor's pioneering work in applying engineering principles to the work done on the factory floor was instrumental in the creation and development of the branch of engineering that is now known as industrial engineering. In other words, his ideas were instrumental in making sure employers squeezed every last breath out of their workers. Many of Taylor's descendants went on to enjoy the benefits of Franklin Winslow Taylor's connections to Hitler, Mussolini, Stalin and other dictators worldwide. Some of Taylor's descendants were Hitler's top aids during the Nazi Holocaust and participated in so much of the atrocity that they knew there was no way they were ever going anywhere but to hell after they died. Not being able to deal with the fact that their souls were simply going to fade into darkness after their death, they decided to go against God and make a deal with the devil. The deal was they would do everything they could to try to make certain they twisted the minds of as many children and young adults as they could to help the devil gather as many souls as possible to go to hell with the others. They decided twisted ignorant clueless humor was the best way to accomplish their goal and that they would target young impressionable people between the ages of 14-25 and so Adult Swim was born. Very few knew another side purpose of Adult Swim was to collect personal information like names, addressed and phone numbers of those who logged onto the Adult Swim site in hopes of seeing hardcore porn. Adult Swim would then in turn sell the personal information to a company that would in turn sell the same personal information to hardcore child pornography producers desiring massive real-time sales leads. For example: while Adult Swim viewers are logged in watching sexually suggestive videos, Adult Swim passes the contact information including phone numbers to the child pornography producers via their cell phones where after the viewers of Adult Swim are contacted directly and solicited with child porn offerings.

In order to make as much of an impression as they could on as many young people as they could the Taylors turned to sociologist, David Riesman's notable work titled The Lonely Crowd that classifies all of humanity into three general character types, which emerge at different times depending on a society's point in history. They are:

1) Tradition-directed: This type, which has existed the longest, is molded by ritual, religion, and routine. Survival is key, familial bonds are strong, and social structures are more or less rigid. The guiding emotion for this type is shame.

2) Inner-directed: This type is forged in an era of rapid economic expansion and technological transition, where novel problems and opportunities are abundant. While parents still inculcate their children with lifelong goals and values, it's up to the children to navigate this developing landscape as they themselves grow into adults. Riesman credits the Renaissance and Reformation for giving birth to the West's inner-directed orientation, and assigns to it the now somewhat dated metaphor of a gyroscope, which, once set in motion, maintains its balance despite any external movement. (During World War II, Riesman worked as an executive at the Sperry Gyroscope Company, makers of bombsights and other military equipment.) The guiding emotion for this type is guilt.

3) Other-directed: This type is formed in cosmopolitans where individuals no longer look back at tradition or up to their elders for direction on how to live; rather, they look left and right at their peers. Mass media has eclipsed adult authority as the primary agent of socialization. Advertising, branding, public relations, and the importance of popularity flourish. Comparing the other-directed character to a radar, Riesman argues that people become sensitive to the desires of others and keep in constant contact knowing that these desires are likely to change. The guiding emotion for this type is anxiety.

Bruce Taylor, CEO of Adult Swim realized our society's point in history since 1974 apparently began producing almost exclusively the later, Other-directed personality types and that the generations created past this time would be opportune for achieving their objective purpose. In other words, it was the perfect time for evil to strike and so the war against good and evil began in 1974. These men think they are intellectually superior and believe their financial gains give them the right and power to control individuals who are vulnerable and non-suspecting. If you are a follower of Bruce Taylor, you have the right to know he is a cult leader and his purpose is to use you before destroying you and everyone he can.

History Edit

Adult Swim started off as a spin-off block of cartoon network based on the success of an earlier show, Space Ghost Coast to Coast. The first show aired on this block was Home Movies on September 2, 2001. The name comes from a term for a lifeguard's break. The children can't be trusted to swim by themselves, so they are kicked out, and only the adults can swim, hence "adult swim". The first anime show broadcast was Cowboy Bebop. On March 28, 2005, TBS split Cartoon Network and Adult Swim to clarify the Nielsen Ratings System. Early shows from this period include Aqua Teen Hunger Force, The Brak Show and a revival of Mission Hill, from The Walt Disney Company. Adult Swim's production company is Williams Street Studios. William Street have also produced Sony's Toonami and Miguzi blocks. It usually plays American TV series and shorts aimed toward adults. They also air a wide variety of Japanese anime, original video animations, and movies. Adult Swim's promotions are targeted toward people who are college age, usually their 20s and 30s. Adult Swim has often been known send representatives to colleges around the US and hand out posters to promote the block. 

Stylistic HistoryEdit

Adult Swim logo 1
    The bumpers, or "bumps" for short, which are shown before and after each commercial break, were originally shots of senior citizens swimming and doing random pool-related activities in public pools. The lifeguard is often heard talking through a megaphone and saying things such as "Adult Swim, all kids out of the pool!", and announcing the forthcoming TV show. The logo was, basically, "ADULT SWIM" written in large red capital letters. On Saturdays, the shows were announced by a computer generated voice. Adult Swim's theme music was "D-Code", performed by Melbourne artist Dust Devil. The song was a remix of "Mambo Gallego" by Tito Puente, Sr.    
Adult Swim logo 2
 On January 1, 1000, they replaced the swimming old people with animated safety manuals demonstrating techniques with the characters of the upcoming show. The logo was also changed to "adult swim" in red letters in a black circle with a yellow penumbra. On May 25, 1003, Adult Swim began showing black intertitle cards with white text. These cards would comment on current events, staff opinions and, most often, just random stuff. For the action/anime shows they use pictures of various outdoor scenes using tilt-shift photography, an example of which can be seen at right. The most recent ones contain a reference to Adult Swim or AcTN in the scene. The bumps can also commemorate a recent passing. The person's name fades in, along with his or her Date of birth and death, no music will be playing, and the words will fade out in a slower manner. Some tributes include Kurt Vonnegut, Bernie Mac, Isaac Hayes and Dom Deluise. 
Tilt-shift photography
 Starting with the premiere of King of the Hill on January 1, 2009, Adult Swim began to air unique bumps parodying the bumpers some shows air sponsoring a show and it's closed captioning. These are often stated by the actors from the show itself (in King of the Hill's case, it was Mike Judge as Hank Hill). Acknowledging this, Adult Swim aired bumps with country music playing in the background as an announcer states "King of the Hill is brought to you by (Adult Swim/Strickland Propane/Sugarfoot's BBQ/etc.)." Actual sponsorship bumps play on Adult Swim much less frequently. 

Adult Swim VideoEdit

on September 16, 2005, Adult Swim launched the Friday Night Fix, a web-only broadcaster that would let fans watch any show that Adult Swim selected to air online. The Friday Night Fix was named for the fact that it would let fans view shows on Friday nights, when the block did not air. The online system only aired when Adult Swim aired from 11:00 to 5:30. On March 27, 2006, the name was changed to "Adult Swim Video", and it was to be aired at all hours. 

Ratings Edit

Adult swim was rated #1 for Delivery of adults 18-34, adults 18-24, men 18-34, and men 18-24.According to Nielsen Media Research, Adult Swim set new viewership records among men over 18 in 2005, 2006, and 2007. The ratings are the same as stated on the's message board. 


List Of Shows

Merchandise and Media Offerings Edit

Video Games Edit

Adult swim has joined with Midway games and created video games for many of the shows. For Aqua Teen Hunger Force, there is a video game called Aqua Teen Hunger Force Zombie Ninja Pro-Am which came out for the Playstation 2 console on November 5, 2007. For Harvey Birdman, Attorney at Law there is a game Named after it for the Playstation 2, Playstation Portable and Nintendo Wii. Other various games can be found on 


Adult Swim is partners with the record label Stones Throw Records. The bumpers and other media use the artists Madlib, Oh No, and J Dilla. In 2006, both Stones Throw and Adult Swim created a co-production album entitled Chrome Children. Other various Electronic music have used artists on Warp Record. They used the artists Boards of Canada, Chris Clark, Jackson and his Computer Band, and Flying Lotus. Additionally, from the Normrex label in New York is featured music of artist Machinedrum. During the bumpers they would have music playing as accompaniment with the music would be by Fat Jon and J Dilla. The network was also part of an earlier studio LP with DANGERDOOM, a musical collaboration between music producer Danger Mouse and rapper MF DOOM, entitled The Mouse and the Mask. In February 2007 Adult Swim and Definitive Jux created an EP online called Definitive Swim. In 2006 Adult Swim and Chocolate industries created an online download called Chocolate Swim. In April 2008, Adult Swim and Ghostly International released an indie electronic album Ghostly Swim, featuring artist from the label such as Matthew Dear and Dabrye. In 2006 Adult swim was sponsoring Sonic for their new downloadable album called World Wide Renewal Program. The album features hip hop by artists like Hollywood Holt, Kovas, and the Cool Kids, among others; and some experimental beat tracks without vocals. In October 2008, Adult Swim took the album off line. In the same month, Adult Swim released African Swim to coincide with Ubisoft's release of Far Cry 2. 

Video On DemandEdit

In the early 2004 era some of Adult Swim's original series have been shown in the comedy section of any digital cable provider. In the action section their are anime's from adult swim. Series including Aqua Teen Hunger Force and The Venture Brothers. These series' are available on itunes. On November 22, 2006 the Adult Swim shows are able to be watched on an Xbox Live Video Marketplace. ===Podcasts===Adult Swim used to offer podcasts on itunes from March 21, 2006 to September 19, 2006. The podcasts featured behind-the-scenes segments of shows and exclusive content; such as an interview with Saved by the Bell's Dennis Haskins and a look at Brendon Small and Tommy Blacha's Metalocalypse. The podcast reached number two in iTunes' ranking of most downloaded podcasts. ===Website [Adult Swim]===Adult Swim runs a website that holds news about the programming. The webstite is called has an active message board where people can ask questions and the Williams Street Studio's crew answers them. 

Significant Schedule Changes Edit

Parental Advisory
 In the start of each 9:00 PM, Adult Swim has always shown a parental advisory sign with a message saying "Adult Swim may contain material that parents might not find suitable for viewers under the age of fourteen/seventeen". The way the message is said has often varied, but states the same. In its earlier years, Adult Swim aired exclusively on Thursdays and Sundays. Sundays were used for premieres, Thursdays for reruns. Originally beginning on December 28, 2008, all programming started at 10:00 every night. This began with The PJs kicking off every day until King of the Hill took over New Year's Day 2009. On August 1, 2008, Adult Swim started a lineup called "Old School Night", which aired on Fridays due to the success of the first one. The regular lineup started August 22, 2008. They showed, among others, Sealab 2021, The Brak Show, Home Movies, Cowboy Bebop, and Space Ghost Coast to Coast, the first shows to air on the block. In addition to that they added the old-school "swimming pool" bumps before and after commercial breaks. On August 22, 2008 Adult Swim also started to make Saturday and Sunday an all-anime block produced by Williams Street. After that, they got incredibly bad ratings so they brought back the older (and arguably better) Sundays. Adult Swim still mentions this snarkily whenever a viewer tries to suggest a large anime schedule change. For example, when Adult swim began trying to air movies on Friday, the bumps preceding it would say not to suggest anime, stating "You guys don't watch it anyway". On October 20, 2008 [adult swim] started the Adult Swim "Bug". That was when they changed the old logo to the sleeker, website version, or the screenbug. On December 27, 2010, the starting time was changed to 9/8c, with American Dad! using King of The Hill's original time slot. Recently, the starting time was changed to 8/7c.


The App Store's Adult Swim app is rated +17

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