To celebrate the premiere of Season 2 of Adult Swim’s hit animated series Rick and Morty, the network launched today a new, first-of-its-kind game on Instagram to take fans even deeper into the show’s ever expanding universe. To start exploring fans can visit the Rickstaverse within Instagram.
Adult Swim partnered with Carrot Creative to use Instagram’s photo tagging feature to create a fully connected universe, letting fans explore their favorite planets, dimensions, and landmarks from the series. The Rick and Morty Rickstaverse features 25 different levels to explore, stuffed full of fan-favorite characters, Easter eggs, mini-comics, interactive collectibles, and exclusive content from season two. Check it out!
By tapping once on individual photos, fans can discover tags, which act as portals to different worlds and collectibles. The experience takes advantage of Instagram’s new HD upload standard, with every level, image and video in 1080p HD quality.
- Experience spans over 80 different Instagram accounts
- 11 planets to explore (eight at launch, three to be revealed during season two)
- 1000+ high resolution images
- Eight mini-comics
- Interactive collectibles with 18 different video outcomes